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Univision, Endemol Team With Amistad for Webnovela

Dec 2, 2008  •  Post A Comment

Univision Communications’ interactive division, Univision Online, will introduce an interactive webnovela in 2009.
Univision Online and Endemol are teaming with Amistad Productions for “Vidas Cruzadas” (Crossed Lives), a 15-episode webnovela featuring the on-screen reunion of Kate del Castillo and Guy Ecke.
Each three- to five-minute episode will be available for free on Univision.com’s microsite for the show. The site also will feature behind-the-scenes video, photos, blog, live chats, sweepstakes, polls and local tie-ins.
The webnovela and its mobile extension will offer advertisers product placement and organic integration options.
“We are thrilled to partner with first-class content producer Endemol and superstars Kate del Castillo and Guy Ecker to bring Univision.com users a one-of-a-kind interactive webnovela experience,” Cesar Conde, executive VP and chief strategy officer for Univision Communications, said in a statement. “This project is yet another example of Univision’s commitment to providing our online users with original, premium content which creates innovative ways for our advertising partners to connect with this audience.”
The webnovela was created by Estela Sainz and will be produced by Carlos Sotomayor.

10 Comments

  1. Hi Guy and Estela,
    What wonderful news. We can’t believe that the wonderful promise of these webnovelas will soon be here.
    All of your fans in your foro have been waiting for you and we are just absolutely thrilled with the news.
    Thanks again Guy, Estela, Kate and Carlos.
    “Break a leg”
    We (I) love you,
    Elizabeth V.
    your fan and friend forever.
    (curly)

  2. DEAR GUY AND ESTELA:I COULDN’T BE MUCH HAPPIER WITH THESE WONDERFUL NEWS….GUY I’VE BEEN WAITING FOR SO LONG TO SEE YOU AGAIN ON THE SCREEN…MY HANDSOME PRINCE GUY GOOD LUCK TO YOU..KATE AND CARLOS..AND CONGRATULATIONS TO ESTELA..THE BEAUTIFUL AND TALENTED WRITER.
    KISSES TO LIAM. SOFIA AND KAELAN..
    YOUR FRIEND FOREVER…
    TUTYFRUTTY

  3. DEAR GUY AN ESTELA,WHAT A WONDERFUL NEWS WE HAVE TODAY…
    MY DEAR GUY,WE HAVE BEEN WAITING FOR A LONG TIME TO SEE YOU IN A NEW PROYECT….Y CAN´T BELEIVE IT NOW IT IS OVER..I´M VERY VERY HAPPY…
    Y WISH YOY MANY GOOD LUCK,ALSO TO KATE AND CARLOS AND CONGRATULATIONS TO YOUR BELOVED ESTELA,THE BEAUTIFUL AND TALENTED WRITER…..
    MANY KISSES TO LIAM,SOFÍA AND KAELAN….
    YOUR FRIEND AND FAN FROM CHILE,FOR EVER AND EVER….
    CARMEN

  4. Dear Kate I wish you a very good luck Im waiting to see you here soon kisses to you. Marco

  5. Dear Kate and Guy, I am so happy for your new webnovela, I wish you both all the luck in the world., I am waiting to see it august 12th,
    Mimi

  6. ojala y hagan mas castin para que nos den oportunidad alas personas que no pudimos audicionar en esta super oportunidad que estan dando

  7. Super site, and niec text.

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