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Chart: Top Commercials, January-November 2008 (Total Viewing)

Jan 28, 2009  •  Post A Comment

The most-watched commercials in homes with TiVo digital video recorders appeared during the top-rated show, Fox’s “American Idol,” according to TiVo’s StopWatch services. Movie ads also show up on TiVo’s list of ads that encountered relatively little fast-forwarding.

The list of the top 10 spots from January through November follows.



Untitled Document


Brand Program Network Date Rating
1. Coca-Cola Classic Soft Drink American Idol Fox May 21 10.21
2. Paramount "Love Guru" American Idol Fox May 21 16.28
3. Redoctane Guitar Hero Video Game American Idol Fox May 21 16.20
4. Redoctane Guitar Hero Video Game American Idol Fox May 21 16.14
5. 20th Century Fox "Australia" Grey’s Anatomy ABC Nov. 6 16.10
6. Paramount "Benjamin Button" Grey’s Anatomy ABC Sept. 25 15.72
7. JC Penny Academy Awards ABC Feb. 24 15.71
8. American Express Credit Cards Academy Awards ABC Feb. 24 15.50
9. L’Oreal Super Preference Academy Awards ABC Feb. 24 15.20
10. L’Oreal Advanced RevitaLift Academy Awards ABC Feb. 24 15.16


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