Online television studio Generate struck a multiyear television development and production deal with Twentieth Century Fox Television, one of a growing number of partnerships between a new-media shop and a traditional television studio or network. The companies announced the deal at the National Association of Television Program Executives in Las Vegas.
The deal calls for Generate to develop scripted broadcast and cable series concepts exclusively for Fox. The studio also has first-look rights to any alternative or reality projects developed by Generate during the deal.
Generate’s partnership with Fox underscores the pressing need for new-media producers to link up with old Hollywood in order to thrive. Despite the growth of Web audiences, traditional networks and studios still rake in big bucks compared to fledgling Web studios.
Landing a deal with a network can raise the profile of a digital studio, as well as boost its bottom line. Web studio 60 Frames has a development deal with NBC, while Web shop EQAL is partnered with CBS.
On the Web, Generate is best known for the recent “Republicrats” series, which ran during the presidential election, and for the ongoing Web show “Pink.” Generate also produces television shows such as “Chocolate News” for Comedy Central and “Somebodies” for BET.
Generate is led by Jordan Levin, former CEO of The WB, who worked with Fox on shows including “Buffy the Vampire Slayer” and “Angel” during his tenure at the broadcast network.