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Google Delivers SpotMixer Tools to TV Ad Buyers

Jan 14, 2009  •  Post A Comment

Google launched a self-serve video creation feature for its Internet-based TV ad-buying system via a deal with online advertising service SpotMixer, the companies announced today.
The SpotMixer technology lets Google AdWords customers produce their commercials on a do-it-yourself basis using Google TV Ads. Advertisers can use SpotMixer to mix and match stock footage with their own footage or to convert text ads into video ads, as examples.
Google also offers an ad creation marketplace with Google TV Ads for marketers that want to select vendors to produce the spots. The SpotMixer solution is a cheaper alternative.
Google has been testing the SpotMixer tools since September and now is offering the option to all Google AdWords customer that want to create TV campaigns.

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