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Top Ad Spending Product Categories

Jan 6, 2009  •  Post A Comment

While auto and pharmaceutical industry spending was down for the first nine
months of 2008, the top 10 categories were up as a group, according to figures
from the Nielsen Co. Posting an especially big gain was direct response, with
companies including Guthy-Renker, Rosetta Stone and Allstar Marketing spending
in search of sales. A list of the top 10 spending product categories is below.

Product Category Jan.-Sept. 2007 ($ Mil) Jan.-Sept. 2008 ($ Mil) % Change
       
Automotive (Factory & Dealer Associates) 8,505.2 7,857.5 -8%
Pharmaceutical 3,855.3 3,682.1 -4%
Auto Dealerships-Local 3,422.9 3,327.1 -3%
Quick-Service Restaurant 2,929.6 3,258.1 11%
Motion Picture 2,665.8 2,683.2 1%
Wireless Telephone Services 2,663.7 2,675.8 0%
Department Store 2,432.4 2,615.7 8%
Direct-Response Product 1,657.6 2,110.4 27%
Restaurant 1,225.1 1,334.6 9%
Furniture Stores 1,189.2 1,186.7 0%
       
Top 10 Product Categories 30,546.9 30,731.3 1%
       
Source: The Nielsen Co.
Note: Data does not include Internet or business-to-business spending.

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