Does anyone know where the broadcast networks stand when it comes to making original series for the Web? You’ll get a different story depending on whether you talk to CBS, ABC or NBC. CBS pulled the plug on original Web series “WallStrip” and “Moblogic” in recent months, so what exactly are CBS’ plans for original Internet fare? The New Media Minute will tell you. This episode also reports on emerging developments in the book business for branded video and gives viewers a heads-up on a cool new online video site from Disney that’s generating laughs and views.
Video: What Does CBS Have in Mind for the Web?
Jan 28, 2009 • Post A Comment
I loved the out-takes and daydreaming about a favorite book for branded video. What brand do you suppose would get on board? While you’ve been busy at NATPE, you missed a great presentation at OMMA Social about “Rules and Roles for Brands in UGC”: http://richreader.blogspot.com/2009/01/rules-and-roles-for-brands-to.html which says a lot about brokering the match ups between image, messages, and what the consumer loves.
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