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Break to Use Quantcast Tools to Measure Audience

Feb 9, 2009  •  Post A Comment

Break Media inked a deal with Web measurement firm Quantcast that will give the online media company audience demographics for its male-targeted sites, the companies announced today.
Break will use Quantcast’s tools across its network of sites to provide more detailed audience breakdown data to advertisers, Break said. That information gives advertisers data that’s similar to TV ratings information.
The deal is the latest in a string of media partnerships for Quantcast. The measurement firm has struck pacts recently to measure audiences for Hulu and ABC.com as well.

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