Emmy Fight Over New-Media Awards Ends; Stage Set for Cooperation

Mar 24, 2009  •  Post A Comment

The fight over how Emmys for new media will be distributed has been resolved, ending a protracted battle between the National Academy of Television and the Academy of Television Arts & Sciences and setting the stage for deeper cooperation.
“In successfully terminating the proceedings, the parties have agreed that broadband content should be judged as television within existing primetime and daytime television awards categories, rather than as a stand-alone delivery platform,” the two groups said in a statement.
New York-based NATAS, which hands out the news, documentary and sports Emmys, had wanted to create a new broadband Emmy Awards category. Los Angeles-based ATAS, which runs the Primetime Emmys, objected to NATAS’ creation of a new-media Emmy category.
The release hinted at reconciliation between the two groups, which split in 1977.
“The parties’ agreement contemplates formation of one or more joint committees to examine areas of shared concern,” the groups said.
The detente was brought about after NATAS conceded the new media Emmy Award argument.
“The National Academy has accepted and validated all broadband and other issues that served as the long-standing positions of the Television Academy, which were upheld by a panel of arbitrators in two rulings rendered in late 2007 and mid-2008,” the parties said in a statement.
(Updated 1 p.m.)

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