Logo

Showtime to Demonstrate ITV Application at Cable Show

Mar 23, 2009  •  Post A Comment

Showtime Networks will unveil a new interactive TV (ITV) application at the NCTA Cable Show, which runs April 1-3 in Washington, D.C.
The Showtime Marketing Application uses ITV to ease selection and ordering for viewers. The technology will allow viewers to access custom video segments and to upgrade to Showtime using remote ordering.
The application is being developed so that it can be used on the ITV platforms of cable, satellite and telco operator partners, including ActiveVideo, OpenTV and EBIF. The EBIF version, developed by itaas, Inc., will bring the technology to viewers with legacy and next generation set-top boxes from Cisco and Motorola
Showtime is teaming with Verizon FiOS TV to deploy the Showtime Marketing Application, which will be demonstrated at the ActiveVideo and itaas booths at the NCTA Cable Show.
“Working closely with our operator partners, we’re empowering customers to sample and order Showtime right on the TV,” Robert Hayes, senior VP and general manager of Showtime Digital, said in a statement. “This self-service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call-center expenses for the operators.”
(Third paragraph updated at 1:20 p.m. ET.)

8 Comments

  1. So soon will cable allow us to select which channels we want WITHOUT having 2 pay for “plus” or “premiuim” packages? I hope so.

  2. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  3. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  4. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  5. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  6. Took me moment in time to think about all of the commentary, other than I in fact enjoyed the article. It proved being in reality obliging to me and I am positive to every one the commenters here! It’s normally good whenever you be able to not just be informed, but in adding entertained! I am optimistic you had pleasurable writing this write-up.

  7. I am happy to locate so various valuable information at this time within the article, we require develop new approaches inside this regard, thanks for sharing

  8. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

Leave a Reply to Internet Marketing Las Vegas Cancel Reply

Email (will not be published)