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Gains Mark Pre-Sweep Syndie Week

Apr 28, 2009  •  Post A Comment

A handful of shows, including CBS Television Distribution’s “The Doctors,” claimed moderate ratings increases as syndication headed toward the May sweeps period.
For the week ending April 19, the final full week before May sweeps begin, shows in the top half of their genre tended to achieve gains.
“Doctors” posted an 11% increase from the week before, posting a 2.0 household rating. The only other daily rookie show to see an increase was Program Partners’ “Family Court With Judge Penny,” up 25% to a 0.5.
Disney-ABC’s original weekend strip “Legend of the Seeker” was up 7% to a 1.5.
In talk shows, three of the top four made gains: CBS’ “The Oprah Winfrey Show” (up 2% to a 4.7), “Dr. Phil” (up 3% to a 3.1) and Warner Bros. Domestic Television Distribution’s “The Ellen DeGeneres Show” (up 11% to a 2.1).
“Ellen” got its largest boost of the week from a visit from the Pussycat Dolls, which lifted the show 16% on April 17.
The rest of the genre stayed flat or declined slightly.
Among entertainment newsmagazines, two scored slight increases: CBS’ “Entertainment Tonight” (up 3% to a 4.0) and “Inside Edition” (up 7% to a 3.1).
“Entertainment Tonight” gained the most traction on April 13, leading the program with a story on Mel Gibson’s divorce, lifting the show 18% week-to-week to a 4.6.
Warner Bros.’ “Extra” dipped 6% to a 1.5.
Among court shows, Warner Bros.’ “Judge Mathis” and Twentieth Television’s “Judge Alex” rebounded from season lows last week, posting a 14% increase to a 1.6 and a 7% upturn to a 1.5, respectively.
Warner’s “People’s Court” also gained, moving up 6% to a 1.9. Sony Pictures Television’s “Judge David Young” gained 14% to a 0.8. The rest of the field held tight or dipped slightly, with the largest decline for Twentieth’s “Cristina’s Court,” off 10% to a 0.9.
Game shows made some small strides, as CBS’ “Wheel of Fortune” gained 5% to a 6.9. “Jeopardy!” and Disney-ABC’s “Who Wants to be a Millionaire?” both posted 4% increases, landing at a 5.8 and 2.4, respectively.

One Comment

  1. CBS Continues to show such strength and the shares of stock are so cheap right now that CBS is a great choice for investing, whether investing in your business with commercials in CBS shows or investing in your portfolio!
    Troy Woody

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