Chart: Profile of Highest DVR Markets Among 56 Metered Markets

May 6, 2009  •  Post A Comment

Nielsen looked at digital video recorder use in local markets and found that the ones with the most playback viewing were those with the least penetration. Nielsen attributes those findings to the early adopter effect. It appears that the people who are most eager to get DVRs use them the most. A list of the markets with the highest DVR penetration follows.

Data From November 2008

Untitled Document

Market DVR Penetration Rank Playback Rating Rank
San Diego 37.7 1 3.2 8
Austin, Texas 37.4 2 3.2 9
Dallas-Fort Worth 37.2 3 2.8 17
Orlando-Daytona Beach-Melbourne 36.8 4 3.6 2
Los Angeles 36.2 5 3.5 3
Sacramento-Stockton-Modesto 35.2 6 3.3 5
San Francisco-Oakland-San Jose 34.1 7 3.1 13
Raleigh-Durham (Fayetteville), N.C. 34.0 8 3.1 12
San Antonio, Texas 34.0 8 3.1 10
Cleveland-Akron (Canton) 33.5 10 2.3 30
Tampa-St. Pete (Sarasota), Fla. 33.5 10 3.0 14
Houston 32.6 12 2.3 31
Columbus, Ohio 32.4 13 3.3 6
Las Vegas 32.2 14 4.0 1
Oklahoma City 31.4 15 3.2 7
Indianapolis 31.0 16 2.4 28
Boston (Manchester, N.H.) 30.9 17 2.1 38
Cincinnati 30.7 18 2.3 33
Washington, D.C. (Hagerstown, Md.) 30.6 19 2.0 43
Chicago 29.9 20 2.5 25
*Monday-Sunday, 5 a.m.-5 a.m.
Source: The Nielsen Co.


  1. Lots of southern cities and few from the north. What gives?

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