Sports: TV’s Power Play
As Many Genres Lose Steam, Athletics Is Gaining Momentum
In Depth
Conventions to Rev Sales
Tight Races May Bring Upsurge in Ad Spending
ESPN’s ‘Mayne’ Thing
Sports Web Site Prepares to Launch 1st Scripted Series
Next New’s Thing: Boosting Ad Revs
Web TV Network Adds Sponsors, Sells Out YouTube Inventory
NBC Olympic Merchandise a Hot Seller
The halo effect of the Summer Games has bolstered more than NBC’s ratings. NBC Universal’s online outlet, NBCUniversalstore.com, also is feeling the love from a sales spike of Olympics merchandise. For the first 12 days of the Beijing Games, sales…
Tennis Channel Aims for Majors
Production Expertise Helps Net ‘09 U.S. Open
NFL Amps Up Action on TV
Famous Faces, Tech Tweaks Add Sizzle
MyNet Aims to Wrangle Wrestling
Meidel Expects to See ‘Smackdown’ Effect
The Insider: Inside Sports: ‘BB’ Fans Are Gold
Nyah, nyah, nyah, nyah, nyah! The Insider will hold her head up higher and stand a little taller the next time a so-called friend pooh-poohs her obsession with “Big Brother,” an obsession not unknown to faithful readers. It turns out…