Logo

In Depth

CW’s St. Louis Affiliate News Move Pushes Prime-Time Block Back

Tribune-owned CW affiliate KPLR-TV in St. Louis is shifting its prime-time lineup to reach out to a new local news audience. It’s also targeting younger viewers it feels are abandoned at the end of networks’ evening lineups when they help…

‘90210’ Spawns Merchandising Boom

The new “90210” doesn’t premiere until next month—but plans already are in the works for a slew of merchandising tied to the series. CBS Consumer Products has struck licensing deals with LF USA, FAB Starpoint and Townley to create various…

CNNPolitics.com Sees Record Web Traffic

Political news blog CNN Political Ticker reached a new usership high with more than 2.7 million page views Aug. 22. It is the No. 1 political news blog, according to Nielsen Online. The network’s CNNPolitics.com also has garnered its share…

TurnHere, WellcomeMat Partner on Videos

Online video production company TurnHere struck a deal to become a video production partner with online video management platform WellcomeMat, the companies announced today. WellcomeMat specializes in producing and delivering videos to market local businesses. Under the agreement, TurnHere will…

McCain Leads Obama in Online Video Views

With the Democratic National Convention starting today, Democratic presidential nominee Barack Obama finds himself trailing Republican candidate John McCain when it comes to video views, reports Silicon Alley Insider. According to data the online publication pulled from video distribution and…

Lance Bass, Kim Kardashian Join ABC’s ‘Dancing With the Stars’

ABC’s “Dancing With the Stars” will return for its seventh season on Sept. 22 with 13 new contestants. Lance Bass, Toni Braxton, Brooke Burke, Rocco Dispirito, Maurice Greene, Kim Kardashian, Cloris Leachman, Cody Linley, Susan Lucci, Misty May-Treanor, Ted McGinley,…

Blacker to Head Telemundo’s Digital Media Division

Telemundo, the Spanish-language network owned by NBC Universal, is moving all its digital assets under a newly created division, the Digital Media and Emerging Businesses Division. Peter Blacker has been promoted to executive VP of the new unit. Mr. Blacker,…

Olympics Seeking Viewership Record

With Numbers Still Coming In, Gold Medal Looks Likely

ESPN to Announce SEC Sports TV Deal

ESPN is expected to announce a multi-year agreement with the Southeastern Conference to continue to televise football, basketball and other college sports events. A conference call is scheduled for Monday afternoon with SEC Commissioner Mike Slive and ESPN executives John…

DioGuardi Joins Judges on ‘American Idol’

Fox says it is adding a fourth judge to “American Idol” next year. Kara DioGuardi, a Grammy-nominated songwriter, will join Simon Cowell, Randy Jackson and Paula Abdul on the talent search. The show’s ratings slipped last season. “We are turning…