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In Depth

Brand Recall Strong for Coke, McDonald’s Olympic Ads

Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall…

CBS Radio News Joins Effort to ‘Stand Up to Cancer’

CBS Radio News will simulcast the “Stand Up to Cancer” special on Sept. 5 at 8 p.m. CBS Radio News affiliates in more than 400 cities will be able to tap into the live fundraiser, also airing on ABC, CBS…

WGN Highlights ‘Bob & Tom’

Superstation WGN announced today the latest addition to its fall lineup. “The Bob & Tom Show,” one of the highest-rated morning radio shows in the country, will be making the move to television beginning Nov. 3 on the cable network….

Harris, Chalke to Host Creative Arts Emmys

“How I Met Your Mother’s” Neil Patrick Harris and “Scrubs’” Sarah Chalke, who had a recurring role on the CBS sitcom last season, will reunite to host the Primetime Creative Arts Emmy Awards on Sept. 13. The ceremony, to be…

NBC Sports Makes Deals for More Swimming Coverage

NBC Sports has made an agreement with USA Swimming to broadcast the 2009 World Swimming Championships and 2009 USA Swimming National Championships on NBC Sports and Universal Sports. NBC also will broadcast the National Championships in 2010 and 2011. NBC…

New York TV Festival Unveils Premiere Week Slate

The New York Television Festival has announced the lineup for its third annual Premiere Week screening series. Premiere Week will feature ABC’s “Life on Mars,” Fox’s “Fringe,” CBS’ “Worst Week,” The CW and Media Rights Capital’s “Easy Money,” NBC’s “Life”…

ABC News, USA Today Link for ’50 States, 50 Days’

ABC News is partnering once again with USA Today, this time to visit all 50 states, one each day of the 50 days leading up to the Nov. 4 election. The project, “50 States, 50 Days,” will launch Monday, Sept….

CW Parents Emphasize Support of Network

As The CW prepares for next month’s launch of its super-hyped drama “90210,” the leaders of parent companies CBS Corp. and Warner Bros. are offering an emphatic vote of confidence in the network. In a letter to CW employees and…

LCD Panel Makers Look to Rise in the Fall

Liquid-crystal display panel makers are likely to boost earnings in the fourth quarter, according to a report released this week. That’s after lagging demand from China and an oversupply caused LCD panel prices to drop as much as 20% since…

Blu-ray’s Four-Year Surge Starts Now

Blu-ray discs will outsell standard DVDs in the U.S. by a 3-to-2 margin by 2012 as Blu-ray player prices fall, retailers clear more space for the format and more people use videogame consoles and other devices to watch the high-definition…