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In Depth

NBA Champs Visit ‘Letterman’

Boston Celtics Paul Pierce and Kevin Garnett will take a victory lap to late night on the heels of their crushing victory Tuesday over the Los Angeles Lakers. Mr. Pierce and Mr. Garnett will appear on CBS’ “Late Show With…

Oprah Winfrey Network Names Schwartz President

Ending months of speculation, Robin Schwartz, president of Regency Television, was named president of the new cable network being planned by Oprah Winfrey and Discovery Communications. Ms. Schwartz, who starts her new job July 14, will lead all business functions…

Are You an Above-Average Joe?

Spike TV, which bills itself as a network for men, has conducted research on this frequently misunderstood gender to help the network and its advertisers better reach an often elusive demographic. The study, conducted with research companies Social Technologies and…

Crawford Rides Off Into the West. Almost.

Kathy Crawford is retiring from MindShare, but she’s not leaving the media business altogether. One of industry’s top executives specializing in local media, Ms. Crawford said she is leaving her post as New York-based president of local broadcast because she…

Koppel Discovers China’s New Economy

With the Beijing Olympics less than two months away, the world’s eyes are turning to China. Among the many aspects of the world’s changing relationship with the communist giant is China’s embrace of doing business with the West, particularly the…

Chart: Ad Spending by Top 10 Companies

Advertising spending by the top 10 companies for the first quarter of 2008 reached just over $4 billion, up 1.1% from last year, according to Nielsen Monitor-Plus, with half the companies on the list increasing their budgets while ad spending…

Showtime’s ‘Call Girl’ Opens to Record Numbers

Showtime turned a nifty ratings trick Monday, with new half-hour “Secret Diary of a Call Girl” premiering to record numbers. “Call Girl” attracted 949,000 paying customers in its first run Monday, outranking every other series premiere in the three decade-plus…

NBC Tinkers With Summer Schedule

NBC is making some temporary tweaks to its summer schedule. Starting Monday, “Nashville Star” will expand from its current 90-minute format and will instead air two-hour episodes from 9-11 p.m. for the next two weeks. NBC has also rejiggered its…

Pacific Region Leads Growth Forecast

Small and midsize radio and television markets in the Pacific region, especially in metro areas with large Hispanic populations, have the greatest growth potential, according to a study of market revenues released Tuesday by media research firm SNL Kagan. The…

‘Jarod Miller’ Cleared for Fall

The syndicated series “Animal Exploration with Jarod Miller” will return for a new season, Litton Entertainment announced. The program has been cleared in 90% of the country for fall 2008. Among the stations cleared for broadcast are WABC, KABC, WCIU,…