The National Association of Television Program Executives will honor Fox’s “American Idol” fundraiser “Idol Gives Back” with the inaugural Reality Innovator Award at the NATPE LATV Festival in Los Angeles July 31. The Reality Innovator Award recognizes outstanding achievement in…
NBC is beginning production on “Top Gear,” the latest series imported from Britain. The gearhead reality show, from BBC Worldwide America, premiered in the U.K. in 1977. It follows hosts as they test-drive expensive cars, take road trips and try…
Online video advertising ad network YuMe inked a deal with software giant Microsoft to sell the unsold inventory across Microsoft’s online properties, the companies announced today. Under the deal, YuMe will sell Microsoft’s excess online video ads as part of…
Online video measurement firm Visible Measures struck a partnership with online ad research firm Dynamic Logic to measure the branding and behavioral impact of online video advertising, the companies announced today. Dynamic Logic measures marketing effectiveness and Visible Measures provides…
While The CW has cut back on programming and is being pestered by bloggers saying that entertainment President Dawn Ostroff may bolt for the Oxygen cable network, executives as well as advertisers say they’re confident the network has found its…
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