CBS and interactive entertainment company EQAL are teaming up to produce content for television, online and mobile distribution. The partnership, announced Wednesday, gives CBS a non-exclusive first look at the work of EQAL founders Miles Beckett and Greg Goodfried, who…
Calling its viewers “the growth engine of tomorrow,” Spanish-language media company Univision unveiled its 2008-09 programming lineup to advertisers Wednesday. The media company, which has holdings across broadcast, cable and the Internet, presented statistics that suggest Spanish-language programming has been…
Platinum recording artists Coldplay and the Pussycat Dolls are scheduled to perform at the 2008 MTV Movie Awards, airing live June 1 on MTV. Coldplay will perform “Violet Hill,” the first single from their upcoming album “Viva la Vida,” which…
This week’s episode of the New Media Minute digs into the latest venture capital speculations around Twitter, the service’s year over year growth and whether it’s mainstream. You’ll also get a look at TVGuide’s broadband strategy via an analysis of…
ReelzChannel is geeking out this summer movie season with ReelzChannel Fan-tastic Summer, a “fan-centric” promotional programming initiative. The cable movie network plans to add special features and programming to its online and television lineup that focus on this year’s slate…
Cox Communications agreed to launch new services from Lifetime Networks, including Lifetime Television HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Movie Network on Demand. Cox will begin rolling out Lifetime HD to subscribers in June. Financial terms…
Things haven’t gone smoothly since Aegis Media merged its traditional media-buying agency Carat with Carat Fusion, putting Sarah Fay and Scott Sorokin in charge of the new Carat as CEO and president, respectively. Since July, there have been major account…
While overall product placement on cable was flat in the first quarter, the 10 cable programs that had the most placements packed in 16% more product, Nielsen Media Research said. Half of the top 10 programs in product placements appeared…
Spike TV, Viacom’s cable network aimed at men, is getting ready to air a group of series featuring tough guys. Tough guys are already proving to be a ratings grabber on cable. The crab fishermen of Discovery Channel’s “The Most…
Everybody talks about multiplatform ad campaigns. Some networks sell them. Some agencies put them together for their clients. Now MTV Networks says it can measure them. The argument has long been made that by giving customers more interconnected ways to…