When it introduces its first original scripted series in years, the A&E cable network will be using a new slogan, “Real Life. Drama.” The network, which along with sibling History holds its upfront presentation for advertisers Monday night, is launching…
Network Touts Users’ Lengthy Web Visits
New Programming Lures Male Viewers
News Network Sets Post-Election Sales Plan
Web Video Needs Conforming Metrics, Formats to Attract Dollars
Effort to Reach Nontraditional Truck Buyers Pays Off in Tundra Sales
If we occasionally appear naive in this editorial space, it’s just a reflection of our idealism. Case in point: North Carolina television stations are set to run political spots, paid for by the North Carolina Republican party, that demean the…
Hard-Fought Democratic Primary Keeps Ad Dollars Flowing
With a six-week summer trial run locked in on Fox-owned stations in key markets, Debmar-Mercury’s “The Wendy Williams Show” is out to reverse the unsuccessful run of radio personalities in syndication by putting a face with the primary radio voice…