Anyone who seriously wonders why they call it the Golden Age need only screen a play like “Patterns,” which a young upstart named Rod Serling wrote for “Kraft Television Theatre” in 1955, to enjoy a lovely epiphany. Everything about it…
Sponsor Meddling Among Complaints
Technology Brings New Challenges, New Opportunities
Agency Founder Young Touted Medium in 1948
Disaster Gave Sponsor Some Added Publicity
Thompson Pioneered Quality Programming
Pioneering Show Proved Ads on TV Could Sell Product
The 1947-48 TV season was a watershed time in TV history. In the spring of 1947 a major advertiser, Kraft, for the first time made a commitment to sponsor a weekly drama anthology—“Kraft Television Theatre” on NBC. Its success as…
Broadband to Use ScanScout Targeting Tools in Videos Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites. Broadband Enterprises counts more than…
Sunday morning programming staple “The McLaughlin Group” will switch network affiliations in Washington, D.C., and New York, leaving local NBC outlets for CBS-related stations. “McLaughlin” will join Gannett’s CBS affiliate WUSA-TV in Washington and CBS’ owned-and-operated WCBS-TV in New York….