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In Depth

Rounding Up HD News: AT&T Adds Inventory, Mitsubishi Goes Yard

AT&T’s U-verse fiber-optic television service this week added three HBO channels, pushing its total high-definition linear channel inventory to more than 40. Meanwhile, Verizon’s FiOS service will expand its HD video-on-demand service to 14 states, up from four, within the…

This Week in HD: ‘Phantom,’ Final and Vinyl

HD programming picks for April 3-9: “Star Wars: Episode I—The Phantom Menace,” NCAA Final Four, “Play Misty for Me” “Star Wars: Episode I—The Phantom Menace” (Spike TV). Friday, April 4, 8 p.m. ET. Liam Neeson, Ewan McGregor and Natalie Portman…

MySpace Music Venture Allows e-Commerce, Free Downloads

The popular social networking site MySpace has signed deals with Sony BMG, Universal Music Group and Warner Music for a new joint venture, MySpace Music. MySpace Music will allow fans access to DRM-free digital downloads for purchase, ad-supported audio and…

O’Connor Joins NATPE as VP

Denise O’Connor has been named VP of business development for the National Association of Television Program Executives. Ms. O’Connor most recently was associate publisher at Broadcasting & Cable Magazine, and previously was sales director, cable and international, at Electronic Media…

Cartoon Network Plans Fantasy, Movie Nights

Cartoon Network said the new George Lucas series “Star Wars: The Clone Wars” will anchor a fantasy/adventure block on Fridays, part of a new schedule for Turner Broadcasting’s kids network. Sunday night will be movie night on the channel, which…

Belmont Says Aloha to ‘Mahalo’

Veronica Belmont, the host of popular Web series “Mahalo Daily,” announced Wednesday she is leaving her role after five months. She will do some reporting as a correspondent for the show though, she said. On her blog, www.veronicabelmont.com, she said…

SoapNet Spices Up Scripted Lineup With ‘Secret Lives’

SoapNet will debut an original scripted series, “MVP: The Secret Lives of Hockey Wives,” about ice hockey players on the Canadian Mustangs team and their wives. The first 10 hourlong episodes of the series will begin airing June 19 at…

DirecTV Deal Keeps ‘Lights’ on at NBC

“Friday Night Lights” will play on for a third season under a partnership with DirecTV, which will offer the small-town drama first to its 16.8 million satellite subscribers exclusively starting in October. The 13 new episodes that have been ordered…

NBC Boosts Digital Offerings

NBC Digital Entertainment will release a slew of original Web content inspired by its prime-time offerings starting this summer. The new digital offerings include original Webisodes of “Chuck,” “Heroes” and “The Office.” Also in the works are new digital productions…

Video Ads as Effective as TV Ads, Study Says

Ads embedded in YouTube videos perform just as well as ads on television, Google said. Those are the findings from a study commissioned by Google to measure the effectiveness of 30-second ads on YouTube, on TV and embedded into content…