Logo

In Depth

Sony Launches Web Comedy Channel C-Spot

Sony continues to expand its Web video portfolio with C-Spot, a new ad-supported multiplatform comedy channel. C-Spot will feature serial comedy shows and shorts. It’s available for Web and mobile platforms across several distribution channels, including AOL Video, Hulu, YouTube…

NBCU Adds Mobile Partners

NBC Universal has signed deals with wireless providers Verizon and AT&T and BlackBerry manufacturer Research in Motion to carry NBCU’s mobile Web sites on their phones. The deal builds on NBCU’s partnership with Alltel Wireless, signed in July. “The combination…

ABC Plays Games With Summer Series

ABC’s summer prime-time lineup will include the debut of eight original reality series, including the return of both “The Bachelorette” and “The Mole.” The fourth incarnation of “The Bachelorette” will star DeAnna Pappas, who was rejected in the final ceremony…

MyNet Names Kenny Executive VP, Sales

Judy Kenny has been named executive vice president of sales at MyNetworkTV. Before joining the network, Ms. Kenny was executive vice president of sales for Univision. She previously held the position of senior account executive of prime time for ABC….

Discovery Touts New Series for 4th Quarter at Upfront

Discovery Communications kicked off its 2008 upfront road show Monday in Chicago, unveiling new programming featuring coal miners, sled dogs and escape artists The network also is launching a promotional campaign with a catchy, sing-along chorus. Discovery’s ratings among viewer…

Gifford Hire Will Make ‘Today’s’ Fourth Hour ‘Live As Can Be,’ Bell Says

Now that he’s hired Kathie Lee Gifford, one of daytime TV’s past masters of live, off-the-cuff conversation about what’s going on in the world, “Today” executive producer Jim Bell says he plans to open the 6-month-old fourth hour of the…

U.S. Ad Spend Rose 0.6% in 2007, Nielsen Says

Despite tough economic conditions, U.S. advertising spending increased in calendar 2007, with particularly significant growth in the Internet category. According to preliminary figures from Nielsen Monitor-Plus, cross-media ad spending rose an average of 0.6% from 2006, with digital buys up…

Who is Really Watching?

I don’t dispute that “Leave Britney Alone” and “I’m Fukin Matt Damon” are now part of the cultural consciousness. I don’t disagree that millions of Americans—ordinary, average Americans who don’t have a vested business interest in new media—watched those videos…

Who is Watching Hulu? Depends Who You Ask

Hulu is finding favor among the 55-plus crowd, according to data from online audience measurement firm Hitwise. The research company reported that 47 percent of visitors to Hulu are 55 and older, compared to only 17 percent who are 18…

Burns Joins WNBC as VP, News/Content

WNBC-TV has a new VP of news and content: Vickie Burns, whose star has risen at NBC-owned stations’ news operations in Chicago and Washington, D.C. She succeeds Dan Foreman, who left WNBC earlier in March. WNBC, the flagship station in…