The New York Television Festival will partner with Advertising Week on Nexus NYC, a meeting place for TV, digital and online content producers to meet corporate brand managers and executives. Nexus NYC will be comprised of a series of structured…
MTV Networks struck a deal with mobile video site Mywaves to deliver ad-supported content from MTV Networks on mobile phones. Under the agreement, Mywaves will offer clips from VH1, Spike, GameTrailers and other MTV brands on its mobile phone Web…
Nielsen Online has changed the way it ranks and measures online video destinations, a shift that essentially demotes all the popular viral video sites other than YouTube and favors big media destinations. Nielsen now measures online video by the top…
“Today” welcomed Kathie Lee Gifford back to morning television Monday with the on-air announcement that she will join Hoda Kotb as the co-host of the NBC show’s fourth hour next Monday, April 7. “She is a morning television icon and…
Media buyer ZenithOptimedia has lowered its forecast for U.S. advertising spending for 2008 as the effects of the housing crisis seep into the economy and consumer confidence droops. Zenith sees newspaper advertising taking a bigger hit while Internet spending grows…
Congress gets its first opportunity to overturn the Federal Communications Commission’s new media ownership rules this week, and the most likely prospect is that FCC Chairman Kevin J. Martin will experience his first rebuff. The big question isn’t whether the…
For new CBS Television Distribution President John Nogawski, inheriting the mantle of the legendary Roger King at the country’s top syndication company is a heady circumstance. Not only does he take over a distributor that boasts eight of the industry’s…
Television ratings for the 2008 NCAA March Madness college basketball tournament have taken a tumble this year, as marquee schools such asMichigan, Ohio State, Illinois and Florida dropped out early, damping fan interest in the annual ritual. Web viewership surged…
Online video producers have a ways to go before they can support themselves on ad sales alone. While advertisers are expected to pour $1.4 billion into online video this year—up from $775 million last year—that money isn’t yet trickling down…
When NBC unveils its prime-time schedule Wednesday, weeks ahead of the traditional broadcast upfront presentations in May, business and strategy is likely to be the star, rather than any new big-budget show. The Writers Guild of America strike upset the…