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In Depth

YouTube Helps Users Analyze Video Traffic

YouTube introduced a free analytics tool today that lets anyone with a YouTube account access more detailed data on their videos. In a blog post, YouTube said the new tool will help answer questions including “Who’s watching this?” “Where do…

P&G to Sponsor Debut of USA’s ‘Plain Sight’

Procter & Gamble will sponsor the premiere of USA Network’s new series “In Plain Sight.” The first episode of the show, airing June 8, will be 76 minutes long, with limited commercial interruptions. The other episodes in the series, which…

HBO Doubles Up on Laughs

HBO plans to launch a pair of comedies on Friday nights starting in June. “The Life and Times of Tim” is an animated series about an average guy whose instincts take him down the wrong path. “Summer Heights High,” from…

Writers Strike Sped Viewer Shift From Broadcast to Cable

The Writers Guild of America strike helped to accelerate the shift of viewers from broadcast to cable, according to an analysis of Nielsen data by Turner Broadcasting. Jack Wakshlag, chief research officer at Turner, said that before the strike began…

Showtime Touts ‘Tudors’ Premiere via YouTube

Showtime is putting the second-season premiere episode of its series “The Tudors” on YouTube, starting tomorrow. The episode doesn’t air on Showtime until Sunday. The move is part of Showtime’s digital push to introduce people to the show and persuade…

Women Lead Way in Online Media Consumption, Study Says

Women are leading the charge as heavy consumers of network television shows on the Web, digital video recorders, casual gaming and social media sites like MySpace and Facebook. That’s the finding of a study slated to be released tomorrow by…

‘Idol’ Keeps Winning Despite Ratings Slippage

Fox and “American Idol” took the ratings crown Tuesday night, although it was the reality phenom’s lowest score so far this season. According to preliminary Nielsen numbers, “Idol,” which ran from 8 to 9:30 p.m., posted a 9.6 rating/24 share…

Break.com Targets International Males

Break.com, the popular Web-video site aimed at male audiences, is setting up Web destinations catering to specific international audiences. The site will set up local pages in German, Japanese, Korean and Spanish, all targeting the 18-34 male demographic. The new…

Timberlake to Host ESPYs

ESPN has tapped Justin Timberlake for hosting duties at the 16th annual ESPY Awards, which will be presented this year at the new Nokia Theater L.A. Live in Los Angeles. The annual awards ceremony, which honors the best in athletic…

Comedy Central Picks Up News, Reality Spoofs

Comedy Central is bringing David Alan Grier’s brand of spoofery back to TV. The former “In Living Color” star will executive produce and star in “David Alan Grier’s Chocolate News,” a newsmagazine sendup. Also executive producing are Robert Morton (“Mind…