Mobile TV—it could have 210 million viewers and global earnings of $11.7 billion by 2011. But while transforming promise to profit is acknowledged to be a challenge, the service characteristics of personalization and convenience, driven by video convergence and supported…
The Correct Amount of Exposure Depends on Product, Competition
It is irresistible to observe that comedian George Carlin and Federal Communications Commission Chairman Kevin J. Martin are now odd bedfellows. It was Mr. Carlin’s legendary “Filthy Words” monologue that spurred the Supreme Court to take up the subject of…
KNBC’s Longtime Medical Reporter Hensel Wants Information to Empower Viewers
MSNBC.com Is Health Advocate for Users
“Television covers the clinical aspects of individual health well, but has not yet fully explored proven public health interventions that protect and improve the health of whole communities. What about a ‘CSI’-like series that looks at the investigative field and…
Providing Reliable Information Is Key Aspect of RLTV Show
Tests Nightly Roundup of TV Tidbits to Boost Viewership
Journalists Must Help Public Understand Candidates’ Proposals
NBCU Boss Outlines the Road Ahead