One might think that, as youngsters spend more time with their Xboxes and PlayStations, video game companies would be the natural enemy of the kids television networks. Instead, they’ve become important advertisers and marketing partners, and networks are creating for…
From Cellphones to Cinemas, Screens Are Everywhere, but Catching Eyeballs Isn’t a Given
Just from watching his own children, Neil Ascher knows while kids today still watch TV, there are more things than ever keeping them occupied—and more ways for marketers to reach them. As executive VP at Zenith Media, Mr. Ascher is…
While the adults are enjoying “Dancing With the Stars,” Nickelodeon wants teens snapping their fingers and shuffling their feet to its new show “Dance on Sunset.” “Dance on Sunset,” premiering March 29, is a dance/variety show that will feature popular…
Nickelodeon’s dominance in the kids market can been seen in the list of the 10 highest-rated shows among kids 6 to 11 years old. All of them were on Nick in February, with a “Fairly OddParents” movie leading the way….
The NBC Universal Head on Why Niche Is No Good
Rentrak, an information management company, has entered into a multiyear deal with Turner Broadcasting System and its affiliate channels, the companies announced today. Rentrak’s On Demand Essentials service will provide metrics and analysis of on-demand viewing of Turner networks Adult…
Video discovery site Magnify.net introduced new social media tools to its service today, the company announced. Magnify.net is a video platform that is focused on creating communities around targeted videos and interests. Its new social media tools let Magnify viewers…
Regional sports network FSN Detroit scored the trifecta, inking long-term deals with three of the area’s top sports franchises: Major League Baseball’s Detroit Tigers, the National Basketball Association’s Detroit Pistons and the National Hockey League’s Detroit Red Wings. The arrangement…
The Sundance Channel has put itself up for sale in recent weeks, according to a report by analyst Richard Greenfield of Pali Capital’s research arm, who cited “multiple” sources. Sundance had no immediate comment on the report, which said the…