High-definition technology provides television viewers with an expansive view of intense color and sharp detail as well as dynamic sound quality. HD enriches the home viewing experience by pulling the viewer into the unfolding story, be it the hot-ticket sporting…
Serving Tech-Savvy Consumers Is Latest Challenge for Cable, Satellite Operators
Hi-Def’s Benefits Don’t Translate to Many Commercials
Debbie Richman, top buyer at media agency OMD, has been named executive VP for ad sales at Lifetime Networks. Lifetime’s top ad spot has been vacant since Lynn Picard left the network last year. Ms. Richman will assume her new…
Paris Hilton is back in the reality TV business, this time with MTV. The high-profile hotel heiress, who parlayed sex-tape notoriety into A-list celebrity with “The Simple Life” on Fox, will appear in a 10-episode series tentatively titled “Paris Hilton’s…
CBS named Zev Shalev senior broadcast producer for “The Early Show.” The appointment, effective Monday, was announced by Rick Kaplan, interim executive producer of the broadcast and executive producer of “The CBS Evening News.” Mr. Shalev most recently was vice…
AOL announced today that it will pay $850 million in cash to acquire Bebo, a social networking site. Bebo is a 100-employee operation based in the U.S. and Great Britain, with the majority of its 40 million-membership concentrated in the…
Looking to build its lead in the kids market, Nickelodeon announced plans to add new live-action programming to its lineup of animated series. At its upfront presentation for advertisers Thursday in New York, Nick said it was planning “Gym Teacher:…
Moonves Nixes Tavern on the Green Party
Robert Redford will be participating in upfront advertising meetings for the Sundance Channel. The network does not air commercials, but has been expanding its branded entertainment and sponsorship efforts. Mr. Redford’s presence is “our way of telling our agency partners…