Hallmark Banks on Content
New HD Channel Will Offer Same Family-Friendly Lineup to Advertisers, Viewers
In Depth
HD Has Varied Advantages for Different TV Genres
Eventually, all the kinks will be ironed out and hi-def will be as versatile for sitcoms as it is now for shooting outdoors. Suzy Greenberg, a line producer for Fox’s hit comedy “How I Met Your Mother” and a five-time…
Guest Commentary: MFN Clause Favors No One in Carriage Negotiations
The television industry prides itself on innovation and its ability to stay ahead of the curve. When it comes to the rites of carriage negotiation, however, the industry is woefully behind. Maybe it’s time to have a fresh look at…
OMD’s Richman Joins Lifetime as Executive VP, Ad Sales
Debbie Richman, top buyer at media agency OMD, has been named executive VP for ad sales at Lifetime Networks. Lifetime’s top ad spot has been vacant since Lynn Picard left the network last year. Ms. Richman will assume her new…
MTV Preps Paris Hilton Reality Series
Paris Hilton is back in the reality TV business, this time with MTV. The high-profile hotel heiress, who parlayed sex-tape notoriety into A-list celebrity with “The Simple Life” on Fox, will appear in a 10-episode series tentatively titled “Paris Hilton’s…
Shalev Joins ‘Early Show’ as Senior Broadcast Producer
CBS named Zev Shalev senior broadcast producer for “The Early Show.” The appointment, effective Monday, was announced by Rick Kaplan, interim executive producer of the broadcast and executive producer of “The CBS Evening News.” Mr. Shalev most recently was vice…
AOL Acquires Bebo
AOL announced today that it will pay $850 million in cash to acquire Bebo, a social networking site. Bebo is a 100-employee operation based in the U.S. and Great Britain, with the majority of its 40 million-membership concentrated in the…
Nickelodeon Adds Live-Action Series
Looking to build its lead in the kids market, Nickelodeon announced plans to add new live-action programming to its lineup of animated series. At its upfront presentation for advertisers Thursday in New York, Nick said it was planning “Gym Teacher:…
CBS Says Yes to Multiplatforms, No to Shrimp
Moonves Nixes Tavern on the Green Party
Sundance Channel Puts Redford Upfront and Center
Robert Redford will be participating in upfront advertising meetings for the Sundance Channel. The network does not air commercials, but has been expanding its branded entertainment and sponsorship efforts. Mr. Redford’s presence is “our way of telling our agency partners…