The creators of Discop East will launch a new niche content market, Discop Africa, in February in Dakar, Senegal. The three-day convention will bring TV program buyers and sellers together for content acquisition and distribution in Africa. Discop Africa ’09…
Like college basketball fans, marketers are crazy for March Madness. The annual NCAA Men’s Basketball Tournament broadcast by CBS draws some of the highest ad rates of any programming on television. While others do the bracketology to figure out which…
At WPP’s GroupM media unit, John Montgomery has to keep track of a lot of digital assets. GroupM has been investing in companies in areas ranging from gaming to behavioral targeting to social networking. In his new job as chief…
Comedy Central is planning the show that keeps on giving. After “Night of Too Many Stars: An Overbooked Benefit for Autism Education” appears on the network April 13 at 8 p.m., it will be available for purchase on iTunes and…
Ask a group of senior client, agency and media executives how the ad industry will change in the future and you’re likely to get some interesting answers. The Association of National Advertisers took such a poll last month at its…
Next New Networks, a media company specializing in digital content production and distribution, has raised $15 million from investors Goldman & Velocity Interactive Group, Spark Capital, Saban Media Group and Bob Pittman. Next New’s original content garnered 33 million video…
Crown Media said its fourth-quarter loss widened, but that the company expects its growing advertising and subscriber revenue to start falling to the bottom line next year. Henry Schleiff, who joined the company as CEO in 2005 with a contract…
Longtime MTV Networks executive John Sykes, who helped launch MTV and VH1, is leaving the company. Most recently, Mr. Sykes was president of network development at MTV Networks. It appears the company does not plan to go forward with this…
Playing catch-up in the race to provide more granular viewing information, the Nielsen Co. made a deal with Charter Communications to use anonymous data from digital set-top cable boxes to generate television audience measurement. Rivals including TNS Media Research, which…
Viacom-owned Comedy Central is developing a TV show with Opie and Anthony, the radio shock jocks fired when the media conglomerate owned CBS Radio. The show, called “Search and Destroy,” is described as a scavenger hunt in which “teams of…