Putting Candidates to Test on Media
Part 1: John McCain
In Depth
Quicktakes: Is Word Being Spread Effectively About Broadcast TV’s Upcoming Digital Transition?
“Up to this point, I think the effort has been lackluster, but that’ll happen when bureaucrats and lobbyists try to commandeer a marketing effort. I’m really happy to see that the FCC and the National Association of Broadcasters are reaching…
OMD’s Richman Joins Lifetime as Executive VP, Ad Sales
Debbie Richman, top buyer at media agency OMD, has been named executive VP for ad sales at Lifetime Networks. Lifetime’s top ad spot has been vacant since Lynn Picard left the network last year. Ms. Richman will assume her new…
MTV Preps Paris Hilton Reality Series
Paris Hilton is back in the reality TV business, this time with MTV. The high-profile hotel heiress, who parlayed sex-tape notoriety into A-list celebrity with “The Simple Life” on Fox, will appear in a 10-episode series tentatively titled “Paris Hilton’s…
Shalev Joins ‘Early Show’ as Senior Broadcast Producer
CBS named Zev Shalev senior broadcast producer for “The Early Show.” The appointment, effective Monday, was announced by Rick Kaplan, interim executive producer of the broadcast and executive producer of “The CBS Evening News.” Mr. Shalev most recently was vice…
AOL Acquires Bebo
AOL announced today that it will pay $850 million in cash to acquire Bebo, a social networking site. Bebo is a 100-employee operation based in the U.S. and Great Britain, with the majority of its 40 million-membership concentrated in the…
Nickelodeon Adds Live-Action Series
Looking to build its lead in the kids market, Nickelodeon announced plans to add new live-action programming to its lineup of animated series. At its upfront presentation for advertisers Thursday in New York, Nick said it was planning “Gym Teacher:…
CBS Says Yes to Multiplatforms, No to Shrimp
Moonves Nixes Tavern on the Green Party
Sundance Channel Puts Redford Upfront and Center
Robert Redford will be participating in upfront advertising meetings for the Sundance Channel. The network does not air commercials, but has been expanding its branded entertainment and sponsorship efforts. Mr. Redford’s presence is “our way of telling our agency partners…