Over the last year, video ad targeting firms have quietly and openly wondered when Google would make its move to match online video with ads. As companies like Digitalsmiths, Blinkx, YuMe Networks and Adap.tv struck deals to pair video content…
It’s going to be “This Old DTV Conversion” at PBS next month. PBS today announced it is enlisting “This Old House” host Kevin O’Connor and master carpenter Norm Abram for public service announcements explaining the DTV conversion, in both English…
Arbitron and the Nielsen Co. said they have terminated the development of Project Apollo, a research system that gathered data on media usage and store sales in order to measure advertising effectiveness. “Despite a promising level of interest, we did…
The 2008 presidential campaign, which has fueled an unprecedented level of ad spending in the general media, now appears likely to do the same in the Spanish-language market as the Democratic candidates compete for the crucial Hispanic vote in Texas….
Joan Lunden will salute caring DirecTV subscribers on “Hometown Heroes,” a new series created by the satellite television provider. “Hometown Heroes” will premiere April 6 on DirecTV’s original programming channel, called The 101. Each episode of the half-hour show features…
Mobile video ads generate more than four times the click-through rate of direct-response ads. That’s the conclusion of a study recently completed by MobiTV, the mobile television provider that counts more than 3 million customers for its video-on-cell-phone service. The…
A showdown over money between Bright House Networks, the sixth-biggest U.S. cable operator, and Post-Newsweek Stations could leave some cable viewers without programming from CBS-affiliated WKMG-TV in Orlando, Fla., and NBC-affiliated WDIV-TV in Detroit. Post-Newsweek, which owns six stations, says…
Jonathan Block-Verk is a couple of weeks away from making announcements about content and speakers at the 53rd annual Promax/BDA Conference, to be held June 17-19 at the Hilton New York in Manhattan. It will be Mr. Block-Verk’s first as…
While most networks are struggling during this year’s February sweep because of a writers strike-related lack of original programming, Fox is riding high thanks to the Super Bowl and “American Idol.” The surprise? NBC’s sweep surge. NBC is close to…
Warner Bros. introduced its new state-of-the-art media lab Thursday night. The on-site research center will facilitate consumer testing for media content, including broadband, pay-per-view, video-on-demand, wireless and gaming. The studio teamed up with Hewlett-Packard to set up eight user bays…