Marketing executives believe that television has become a less effective advertising medium over the past two years, according to a new study conducted by the Association of National Advertisers and Forrester Research. The survey found that 62% of marketers are…
Microsoft may be intent on gaining control of Yahoo through a proxy battle, but News Corp. CEO Rupert Murdoch is still waiting in the wings. While either combination probably would accelerate the growth of Web video, the prospect of a…
Toshiba, whose HD DVD player had been losing ground to Sony’s competing Blu-ray format this year, is abandoning the fight. Toshiba will stop making both HD DVD players and discs by the end of next month, the company said in…
NBC Universal executives say their upfront makeover is designed to give them more time to have conversations with advertisers. During the three-month-long Writers Guild of America strike, NBC Universal President-CEO Jeff Zucker was outspoken about making changes to the upfront…
The National Basketball Association’s All-Star Weekend drew higher ratings on TNT amid memorable performances by LeBron James and Dwight Howard. Sunday’s tightly contested All-Star Game drew a 5% increase in adults 18 to 49 and a 20% increase among men…
“Knight Rider” was king of the road this weekend, helping NBC win Sunday, while Fox nabbed a nightly win on the shoulders of Gregory House, M.D., during the Presidents Day holiday weekend. Sunday Sunday was ’80s night on NBC, which…
Martha Stewart Living Omnimedia made celebrity chef Emeril Lagasse a richer man, paying $50 million for a package that includes episodes of his TV shows, cookbooks, food and kitchen products and a Web site. Martha Stewart Living is paying $45…
NATPE president Rick Feldman announced the appointments of the organization’s co-chairs and board of directors for this year. Roma Khanna, president of global networks and digital initiatives at NBC Universal International, has been elected for a second term as co-chair…
ABC News senior foreign correspondent Jim Sciutto, producer Angus Hines and field producer/cameraman Tom Murphy won a 2007 George Polk Award for their reporting on the brutal government crackdown on dissidents in Myanmar and its aftermath last year. The trio…