Logo

In Depth

Bright House Puts ESPN Deportes in Tampa Households

Bright House Networks said it is adding ESPN Deportes to its digital basic lineup in Tampa, Fla., effective immediately. The move makes the Spanish-language sports network available to 600,000 additional customers. “Delivering ESPN Deportes and its incredible lineup of Spanish-language…

WGA Strike Roundup: Friday, Feb. 1

WGA Members Fear Lack of Progress Will Cause Studios to End Talks Some Writers Guild of America members believe that lack of progress in informal talks with studio leaders will cause the studios to halt discussions within the next two…

Microsoft Bids $44.6 Billion for Yahoo!

Software giant Microsoft made a $44.6 billion offer for Yahoo! in an effort to challenge search giant Google in the Internet advertising business. The acquisition would be the biggest ever in the technology business. Both Yahoo and Microsoft have lagged…

SpotXchange Lands Investors

Online video ad network SpotXchange said it received its first round of angel funding. The company did not disclose the amount, but it said investors include Alex Bogusky, chief creative officer, Crispin Porter + Bogusky; Laurence Chang, former portfolio manager,…

Clinton Campaign Buys Hour for Town Hall Event on Hallmark Channel

The Clinton campaign is buying an hour on the Hallmark Channel on Feb. 4, the eve of the Super Tuesday presidential primaries in order to air part of a 90-minute campaign “Voices Across America” national town hall. The town hall…

McCain, Romney Boost Ad Spending

Spending on advertising on the Republican side is still expected to pale compared to that on the Democratic side for Tuesday’s Super Tuesday presidential races, but it’s starting to increase. The campaigns of Mitt Romney and John McCain both announced…

Planet Green Invites Bergeron to ‘Supper’

Planet Green, Discovery Communications’ new environmentally oriented network, has signed Tom Bergeron as host for one of its first original series. In the weekly series, “Supper Club,” Mr. Bergeron will host Hollywood dinner parties at the eco-friendly Venice, Calif., home…

ESPN Goes Down Under With HD

ESPN announced its latest branded high-definition service Thursday with HD Australia. It will be among the first HD services available Down Under, where it is expected to begin telecasting there later this year. “The launch of ESPN HD Australia reinforces…

HD DVD Tries to Go Deep With Super Bowl Ad

Could Sunday’s Super Bowl mark HD DVD’s Hail Mary? The Toshiba-led next-generation DVD player format, declared all but dead by at least one technology research firm this week, will air a commercial touting the advantages of HD DVD during Fox’s…

Rounding Up HD News: HDNet to Carry Shuttle Launch

HDNet Will Telecast Feb. 7 Space Shuttle Launch HDNet will be the exclusive high-definition telecaster of the Space Shuttle Atlantis launch Feb. 7. The telecast of NASA’s 24th U.S. mission to the International Space Station will start at 2 p.m.,…