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In Depth

Daytime Unaffected for Now

Among the shows that appear to be immune to the writers strike are “Live With Regis and Kelly” and “The View,” two daytime programs that originate live from New York and aim for an unscripted, unrehearsed, anything-can-happen atmosphere. A “Live”…

Online Video Likely to Win in Long Run

Strike Seen Giving Digital a Foothold

Scripps’ Small Nets Turn to Sponsors

DIY, Fine Living Start Building Shows Around Advertisers

Editorial: Showrunners’ Stance Should Lead to Talks

Last week’s impressive show of solidarity by showrunners appears to be a tipping point in the labor dispute between writers and producers, and we hope it provides the impetus needed to settle the strike. As of this writing, on Nov….

Tracking Viewers on All Platforms

Nielsen Online Will Offer All-in-One Ratings Measurement System by 2008

Guest Commentary: Warring Sides Must Focus on Common Interests

I have studied labor-management relations for nearly 30 years and direct the Center on Conflict Resolution and Negotiations at the University of Pittsburgh. I have worked with both labor and management on developing and executing bargaining strategies. I offer some…

UM’s Brien Touts ‘New Marketing’

To Nick Brien, worldwide CEO of Universal McCann, the notion of new media is almost irrelevant. “When clients say, ‘Talk to me about new media,’ I say, ‘No, I am not going to talk to you about new media, I…

‘Today’ Pulls Ads to Gain Ratings

The battle for ratings supremacy between NBC’s “Today” and ABC’s “Good Morning America” continues to grow more ferocious, and the Peacock’s longtime frontrunner is pulling out the stops – and some commercials – to retain its crown. On several occasions…

Facebook Opens Pages to Media, Marketing Firms

Facebook users love to “poke” friends they have linked to on the site. It’s an electronic way to tap a pal on the shoulder, even if they are miles away in a classroom or office. Now aficionados of the popular…

Twentieth, Yahoo! Plan Joint Show

An online powerhouse is getting ready to take on TV. Twentieth Television has entered a deal with Internet mega-site Yahoo! to develop a series featuring popular Web videos for syndication that could air next year. According to sources close to…