CNN Special Good News for Ad Sales
Live, Upbeat Show Offers Alternative to Entertainment Nets
In Depth
Marketing in a Greener Environment
Atlanta Home Builder Capitalizes on Earth-Friendly Leadership Position
Renewals Claim Prime Real Estate
A new batch of renewals has helped clarify the programming picture for the fall 2008 season, with NBC Universal Television Distribution completing key renewals for “The Steve Wilkos Show” and “The Martha Stewart Show.” Multiple sources confirmed the Tribune stations…
Scripps’ Small Nets Turn to Sponsors
DIY, Fine Living Start Building Shows Around Advertisers
Editorial: Showrunners’ Stance Should Lead to Talks
Last week’s impressive show of solidarity by showrunners appears to be a tipping point in the labor dispute between writers and producers, and we hope it provides the impetus needed to settle the strike. As of this writing, on Nov….
Tracking Viewers on All Platforms
Nielsen Online Will Offer All-in-One Ratings Measurement System by 2008
Guest Commentary: Warring Sides Must Focus on Common Interests
I have studied labor-management relations for nearly 30 years and direct the Center on Conflict Resolution and Negotiations at the University of Pittsburgh. I have worked with both labor and management on developing and executing bargaining strategies. I offer some…
UM’s Brien Touts ‘New Marketing’
To Nick Brien, worldwide CEO of Universal McCann, the notion of new media is almost irrelevant. “When clients say, ‘Talk to me about new media,’ I say, ‘No, I am not going to talk to you about new media, I…