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In Depth

Lifetime’s New Sites Offers Greater Reach for Sponsors

Looking for women online? Lifetime says it has you covered. Lifetime this week unveiled its expanded online product at mylifetime.com. Lifetime has made partnerships that will make more content available on the site and will also put its content, and…

Parikh Gives Spark Clients a Sporting Chance

Sports are important to Spark Communications director Miraj Parikh, both personally and professionally. The Chicago-area native is a huge fan of the Cubs and the Bears as well as an avid golfer. He’s also a fan of what sports can…

Achy Breaky Reality Revealed in CMT Series

What happens when a hit-making country singer’s daughter becomes a bigger star than he ever was? If you’re Billy Ray Cyrus, you do a reality show for CMT. “Billy Ray Cyrus: Home at Last” is set to premiere Nov. 24….

Chart: Ad Spending Up for Spanish-Language Media

Spending on Spanish-language media continued to increase in the first half of 2007, according to the latest figures from Nielsen Monitor-Plus. Total spending was $2.87 billion, up 2.3% compared with the first half of 2006, but several top advertisers showed…

ON Networks Raises $12 Million in Funding

New-media production shop ON Networks raised $12 million in a second round of funding, the company announced today. Accel Partners led the funding round, which included contributions from existing investors Austin Ventures and AT&T. ON Networks said it will use…

Bravo Launches First Mobile Fan Club For ‘Project Runway’

To coincide with the premiere of the fourth season of flagship series “Project Runway” on Bravo tonight, the cable network is launching its first mobile fan club. Consumers can opt-in free of charge for the club by texting RUNWAY to…

Paley Center Honors Zucker, Ebersol

The Paley Center for Media, formerly the Museum of Television & Radio, on Tuesday night honored NBC Universal President and CEO Jeff Zucker ,along with Dick Ebersol, chairman of NBC Universal Sports and Olympics, at its annual gala. The event,…

Move Networks Sees Increased Viewership of Long-Form Online Video

Online video technology firm Move Networks said that in October more than 6 million people watched long-form video online that relied on the Move player and technology. That figure comes from aggregate data for Move customers including ABC, Discovery, Fox,…

Versus Sees Gains in Field Sports

Versus is seeing success with its Friday night field sports block, posting the network’s highest household impressions, 175,052, for a Friday night field sports block on Nov. 9. The block airs 7-11 p.m. Within that block, “The Bucks of Tecomate,”…

FCC’s Democrats Denounce Martin’s Proposal

The two Democratic members of the Federal Communications Commission are accusing FCC Chairman Kevin J. Martin of trying to hide his proposed major easing of cross-ownership rules. Commissioners Jonathan Adelstein and Michael J. Copps, in a statement today, said the…