IAG Research, which tracks ad recall and engagement, released a list of the most memorable new commercials for prescription drugs shown during the 2006-07 TV season. While advertisers are pressing media for effectiveness, the IAG figures show that good creative…
The Rev. Jesse Jackson is going on the offensive to blast Federal Communications Commission Chairman Kevin J. Martin, accusing him of pushing an “anti-diversity agenda.” On the eve of an FCC local-ownership hearing on Wednesday where the Rainbow/PUSH Coalition founder…
As the shocking news of CBS Television Distribution’s pullout from NATPE echoed across the industry Tuesday, NATPE president Rick Feldman said no further major changes are expected at the annual domestic and international television market in January. CBS confirmed reports…
A day after Federal Communications Chairman Kevin Martin said his agency would invalidate contracts that give cable companies exclusive access to apartment buildings, a public housing official warned the move could spur lawsuits. Mr. Martin wants to cultivate competition among…
President Bush is naming C-Span President-CEO Brian P. Lamb as one of eight recipients of the Presidential Medal of Freedom. Mr. Lamb joins economist Gary S. Becker, Cuban activist and prisoner Oscar Elias Biscet, geneticist Francis S. Collins, civil rights…
Monday’s test launch of the Hulu video site from NBC and Fox is the latest evidence that broadcast and cable networks have gotten religion when it comes to Web video, but Brightcove CEO Jeremy Allaire said he still hasn’t seen…
Deborah Blackwell, general manager of SoapNet, plans to leave the network early next year. Ms. Blackwell will not be replaced. The channel’s operations will be managed by Brian Frons, president of daytime for the Disney-ABC Television Group. Ms. Blackwell will…
As part of his presidential campaign Sen. Barack Obama, D-Ill., is promising to make sure that any Federal Communications Commission members he appoints will ensure that Internet service providers can’t favor some content providers over others by providing them faster…
Media General is exploring the possible sale of five TV stations in midsized and smaller Southeastern markets. Marshall N. Morton, president and CEO of the Richmond, Va.,-based multimedia group, said in Monday’s announcement that “any sales would enable Media General…