WebMD Has TV Ad Prescription
Hospitals Can Follow Model for Healthy Business
In Depth
Differing Views of VOD, Broadband
Success Depends on Accounting for Varied Usage Patterns, Demographics
Charter Systems to Carry NHL Network
NHL Network has inked a deal with Charter Communications that will broaden the distribution base of the fledgling channel to more than 80 million homes. Under terms of the deal, Charter will launch the channel on its cable systems next…
ESPN Wins First Round of Commercial Ratings
ESPN2 led the first round of Nielsen’s C3 ratings measuring how well broadcast and cable networks retain viewers through commercial breaks. ESPN2 scored a 104 percent retention rate on average program ratings in prime time, meaning the number of viewers…
The Insider: Arm-Wrestling With Arnold
The Insider wouldn’t have been surprised to see a governor in a movie muscle a fictional reporter who wasn’t taking his word for something. But this wasn’t a movie, It was real life on Tuesday in fire-whipped Southern California. And…
Friendly to Produce for Planet Green
Former King World and CNBC exec Andy Friendly has been hired as executive producer and programming consultant at Planet Green, Discovery Communications’ eco-conscious channel. The company is converting its Discovery Home network, which has 50 million subscribers, to a channel…
DVR, Broadband Users Take Control
Time-Shifting and On-Demand TV Viewing Increasing
MyNet Continues Brand Expansion
Flat Ratings Persist, But Network Plans More Broadcast-Style Shows