Digital Quest for Kids Heats Up
Nick, Disney Channel Take Different Approaches to Draw Trendsetters
In Depth
Savre Sees MTV’s Potential for Hits
While 19-year-old Danielle Savre nearly decided she didn’t want to be on MTV, she and her friends are definitely fans. “I don’t get to watch a lot of TV, but you get hooked on it the second you start watching…
ESPN Leverages Online Consumers
Growing Web Site Usage Leads Way to Cross-Promotion
Fox Biz Net Has Flashy First Week
Lively Discussions Outshine Hard News
Digital Dealmakers: Cynthia Francis
The player: Cynthia Francis, CEO of Reality Digital, an online video technology company that creates video-rich social media Web sites for media companies. The play: Reality Digital operates as a white-label service to power online video for media companies and…
Fox Selling Out on World Series Ad Spots
Even Before Teams Are Set, Inventory Is Getting Scarce
Editorial: Don’t Rush Rule Rewrite
We have editorialized consistently against the continued consolidation of media, arguing the importance of having more voices and not having the media industry controlled by fewer and fewer companies. The issue was in the news again last week when Federal…
Big Ten Network Aims for Fair Play
Channel Is Still Trying to Work Out Comcast Carriage
Studies Find More TV Viewership Is Online
Web Video Also Seeing Growing Acceptance
‘CW Now’ Adding Ads
“CW Now,” the show touted for having no commercial breaks, plans to add commercials in the first quarter. The program, which airs Sundays at 7 p.m., was touted by CW network executives as a grand experiment. The half-hour show has…