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In Depth

ClearBridge Opposes Cablevision Sale

The Dolan family’s $36.26 a share bid to take Cablevision Systems private is unlikely to succeed because major institutional investors say they consider the offer too low and the family says it won’t raise the offer. ClearBridge Advisors, Mario Gabelli,…

ESPN Samples Nielsen’s Cross-Media Measurement Unit

ESPN has become the first customer for the Nielsen Co.’s new cross-media measurement from its NielsenConnect unit. The cable network will work with Nielsen in an effort to better understand the interaction of new digital platforms with traditional TV viewing….

Pepsi, MasterCard Take Aim at Podbusting

As commercial ratings take hold, one buzzword we’re likely to hear frequently is “podbuster.” Like other new-media terms, podbuster can sometimes mean different things to different people. One way of describing a podbuster is as a short commercial break sponsored…

Chris Allen Makes Moves to Starcom from GSD&M

Just because you’re a new-media guy doesn’t mean you can go out and expense a new iPhone. Chris Allen, who recently joined Starcom as VP/video innovation director, said he wanted an iPhone from the day it was released. “The day…

MTV Looks at Singer Mario’s Family Secret

MTV’s sensitive side is showing in a new documentary about heroin addiction with a twist: The addict is the mother of a music industry star. “I Won’t Love You to Death: The Story of Mario and His Mom” is set…

Chart: Top 10 Web Sites and Online Advertisers

Between its eponymous search engine and YouTube video site, Google had the largest online audience of any U.S. company in September. But according to Nielsen//NetRatings, Web surfers spent more time with Time Warner’s Web sites, which include AOL. Meanwhile, the…

BarelyPolitical Joins Next New Family

Online video company Next New Networks has acquired BarelyPolitical.com, the satirical Web site behind the Web hit “Obama Girl.” Financial terms were not disclosed. BarelyPolitical.com is best known for the viral video hit “I Got a Crush on Obama.” The…

CBS Renews, Revamps Moonves’ Contract

CBS Corp. President and CEO Leslie Moonves has a new employment contract that will cut his salary by $2.4 million per year, while tying some additional compensation to CBS stock and stock prices. The new deal, announced Tuesday, supersedes his…

Yahoo’s Q3 Profit Drops 5 Percent

Search giant Yahoo’s third-quarter profit fell 5 percent, a smaller decline than Wall Street expected. That lifted the stock’s price by nearly 10 percent in late trading Tuesday after the company released its third-quarter earnings report. Wall Street’s expectations for…

Producers Drop Residuals Plan in Labor Talks

The Alliance of Motion Picture & Television Producers has withdrawn its residual restructuring request from the bargaining table, taking a step toward resolving a contract negotiation with the Writers Guild of America. The restructuring hinged on writers not receiving residual…