Verizon and its mobile TV partner MediaFLO USA will debut 10 new television shows on Verizon’s mobile TV service this fall. Via existing deals MediaFlo has inked with NBC, CBS and other networks, Verizon will be able to carry “The…
With most of the television world turning to commercial ratings as the new benchmark this season, the touchstone of the past few years, engagement, appears to have lost some of its buzzworthiness. Nevertheless, engagement—the ability of a medium to help…
Elena Marroquin was drawn to the advertising business at a young age. Ms. Marroquin, who was promoted earlier this month to senior VP of Tapestry, a division of Starcom MediaVest Group’s multicultural unit, remembers wanting to design logos and doing…
If you like the polo shirts, you’ll love the cars. On Oct. 6, the Discovery Channel will premiere a special about designer Ralph Lauren’s collection of automobiles. The one-hour program, shot in high definition, is called “Speed, Style and Beauty:…
Commercial ratings can be tricky things. TiVo’s StopWatch ratings service found that in July, the top-rated commercials did not air in the top-rated shows. In fact, the top-rated commercials ran in shows that weren’t even in the top 10. The…
Fox Business Network continues to fill out its talent ranks as the cable channel’s Oct. 15 launch date nears. Fox News Executive VP Kevin Magee on Tuesday announced four more anchors: Peter Barnes, a former print business reporter and CNBC…
Oxygen said it completed a six-figure ad deal with Home Depot through the eBay online ad sales exchange. While most cable network initially boycotted the eBay system, Oxygen in August became the first network to make a deal via eBay,…
Two syndicated debuts on Monday helped ease the pain of audience erosion for stations, as the premieres of “Law & Order: Criminal Intent” and “Jury Duty” both topped year-ago ratings for their outlets. “Criminal Intent,” distributed by NBC Universal Domestic…
“Maury” producers have tapped New York based national television and radio personality Egypt as a special correspondent for the show where she contribute stories and interviews both in-studio and on-location for the syndicated talk show. Among her responsibilities will be…
Moving to keep up its visibility in Washington, the Advertising Council salutes some broadcast and cable companies for public service. The organization also honored the late Jack Valenti, who developed the parental ratings system used by the TV and movie…