From IAG Research In 1953, to celebrate its 25th anniversary, Hollywood’s annual Academy Awards ceremony was presented live on television for the first time. For years viewers seemed to have a love affair with the only two major shows of…
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From IAG Research Until now, our studies of engagement have focused on viewer response to entertainment programming. Turning to sports programming viewership, our daily measures reveal varying degrees of engagement within that genre, just as we found among entertainment shows….