Conan’s Retro Logo: Will There Be Flappers?

Apr 29, 2009  •  Post A Comment

Hard to believe, but after five years of buildup, there’s just a little more than a month to go before Conan O’Brien takes over as host of “The Tonight Show.”
The Tonight Show
Expect a drip-drip-drip of announcements from NBC about the new show over the next few weeks. The latest tidbit: Conan’s “Tonight Show” logo, now posted on NBC’s PR Web site.
It’s got a cool, classy retro feel to it, with a very 1920s font. Like Jay Leno’s logo, and the old “Late Night With Conan O’Brien,” there’s a crescent moon involved. Apparently full moons don’t work for NBC’s graphics department.

O’Brien told TVGuideMagazine.com, which first unveiled the new logo, that the design has maximum product-placement appeal.
The Tonight Show Logo
“I wanted a logo that acknowledged the long, rich tradition of ‘The Tonight Show’ while still looking good on hats, T-shirts, mugs, lawn furniture, notebooks, stemware, urns, defibrillators, water bottles, cell phones, sports equipment, pens, vacuums, chimes and our new line of unisex cologne,” he said.
One thing’s for sure: “Tonight Show” logos have come a long way from the 1980s. Johnny Carson used nothing more than simple text to identify his show.

One Comment

  1. Product placement for sure. That crescent moon reminds me of this:

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