USA Network renamed its gaming Web site “Character Arcade,” which will feature 20 new games that reference characters from the network’s shows, Multichannel News reports. USA will use the site, which attracts 30 million page views a month, to boost exposure for its shows as well as advertising sales, Multichannel News says.
— Danny King
USA Wants Game Site to Boost Ads
Mar 26, 2008 • Post A Comment
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