Wal-Mart Ads on Value to Families Assailed

Mar 31, 2008  •  Post A Comment

The National Advertising Division of the Council of Better Business Bureaus today plans to say that Wal-Mart ads implying the store will save its shoppers $2,500 a year are misleading, the New York Times says. In fact, the figure represents Wal-Mart’s calculation of the chain’s overall impact on American households, not average savings for its shoppers. The watchdog group recommends the campaign be fixed or halted. Wal-Mart says the implication drawn by the organization isn’t reasonable.
–Greg Baumann

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  1. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

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