Mind Control? Nah, Just Good Old TV

Mar 31, 2008  •  Post A Comment

The Advertising Research Foundation’s annual convention that kicks off this week will highlight some of the latest tools marketers are using to tap into consumers’ brains, the New York Times says. Scientists are trying to end the hypothesizing about what audiences engage with, and instead get real data from the brain’s wiring to see what works in ads and what doesn’t.
–Greg Baumann

One Comment

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