‘Scarlet’ Pushes New LG Sets, Not TV Show

Apr 29, 2008  •  Post A Comment

LG Electronics created a marketing campaign around a fictional television show called “Scarlet” to launch its new red-paneled flat-screen television, the Wall Street Journal reports. The $100 million campaign features actress Natassia Malthe in a series of TV and online ads that don’t mention LG, the newspaper says.
— Danny King

One Comment

  1. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

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