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Stations Suffer Despite Election Ads

Apr 25, 2008  •  Post A Comment

Advertising sales at local television stations are dropping despite record levels of spending by political candidates, the Wall Street Journal reports. Second quarter figures are on pace for a 3% to 5% decline, according to the Television Bureau of Advertising, as the economy slows, spelling trouble for station owners accustomed to steady profits from what have long been cash cows.

One Comment

  1. It is still about blocking and tackling, you make the calls and stress the fact that your product will sell their product or service and you make the nut.
    Media reps cannot whine about the economy there is always someone needing us to help their business, so strap on the pads and hit the streets.

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