Channel One Makes DTV Transition

May 5, 2008  •  Post A Comment

Channel One, the in-school network, has replaced its analog broadcasting infrastructure with digital receivers, MediaDailyNews reports. The transition to digital distribution was made possible by Alloy Media + Marketing, which purchased the broadcaster in April 2007 with plans to invest $12 million for digital upgrades, the Web site says. The early DTV transition gives advertisers more control and flexibility over their ad campaigns, the Web site notes.
—Vlada Gelman

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