DVR Users Ignoring TV and Online Ads

May 8, 2008  •  Post A Comment

A survey of 500 consumers conducted by Google’s DoubleClick Performics found that DVR owners watch more television, as well as more TV programs online, but don’t pay attention to commercials in either medium, AdWeek reports. More than half of the surveyed participants said they fast-forward through commercials on DVR and only 9% said they pay attention occasionally to ads online, the newspaper says.
—Vlada Gelman

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