Nielsen Completes IAG Buy

May 16, 2008  •  Post A Comment

Nielsen has closed on its purchase of IAG Research for $225 million, Broadcasting & Cable reports. Nielsen hopes to combine its ratings and demographics statistics with the consumer-engagement researcher’s psychographic information in order to help advertisers better understand how viewers translate into sales, the newspaper says. The company will be renamed Nielsen IAG, the newspaper notes.
—Vlada Gelman

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