Automakers such as Audi and Lamborghini have reached deals to have their cars prominently displayed in movies such as “Iron Man” and “The Dark Knight” while Toyota and General Motors have reached similar deals with television shows such as “Weeds” and “Damages,” the Los Angeles Times reports. Production for the movie “Transformers” used 65 GM cars worth about $3 million, the newspaper says, citing director Michael Bay.
—Danny King
Carmakers Push Product Placements
Jun 16, 2008 • Post A Comment
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